Brand - Spotify
Event Producer - Wilkins
Photography by- Amber Sterling + Lauren Kallen
Cali Fire was Spotify’s Hip Hop/R&B industry-facing cookout, located in the heart of Beverly Hills. Side Label provided support to Emily Rosenblum in vendor selection and relations, decor and on-site management. Notable celebrities in attendance were Wiz Khalifa, Nick Cannon, Waka Flocka Flame, Jermaine Dupri and Kid Buu.
EXPERIENTIAL MARKETING | CONTENT CURATION | EVENT PRODUCTION