Absolutely wild. Side Label created an after hours, neon filled, mansion party in the heart of central Austin. This invite only party brought together party-goers looking for a different experience than the brand flooded streets of South By Southwest

Maybe people swung from a chandelier worth several tens of thousands of dollars, maybe they didn't. 

Agency : Remezcla

Venue : Palazzo Lavaca

Photography by : The Bar Bat

Austin Event Productions | SXSW 2018