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Reel 2017


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Reel 2017


Side Label 2017 Reel

We are a Austin Video Production company and Austin Event Production Company.  We create films, events, and designs.

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Universal Music | SXSW


Universal Music | SXSW


Side Label worked with Universal Music Group at Antones Nightclub in Austin Texas at SXSW 2017 to capture this stellar group of artists.

This video is still not yet sharable to the public, but please contact us for a watch password if you are interested in our experience working large scale live events. 

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Car2Go | April Fools | Pal2Go


Car2Go April Fools Spot | Pal2Go

Car2Go | April Fools | Pal2Go


Car2Go April Fools Spot | Pal2Go

Car2Go

This commercial was to celebrate 2017 April Fools for Car2Go. Aimed at the much larger Mercedes models in contrast to the other small smart car options, The Bakery Agency concocted this remedy to cure loneliness for solo drivers in the larger four door models.

The video spot received 55k+ unique viewers in just one day! 

Agency : The Bakery

Agency Producer : Micky Ogando

Director: Drew DeGennaro

Director of Photography : Drew DeGennaro

Editors : Side Label Productions

Austin Texas Video Production Company | Side Label Productions | Film, Event, Design

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Amplify Austin | We Live Here We Give Here


Amplify Austin Day | I Live Here I Give Here

Amplify Austin | We Live Here We Give Here


Amplify Austin Day | I Live Here I Give Here

Amplify Austin | I live here I give here

Side Label sat down with Andy Roddick and Brooklyn Decker at The Andy Roddick Foundation, Kendra Scott at Kendra Scott Jewelry, Earl Maxwell at St. Davids Foundation, Aaron Franklin at Franklin BBQ, and Mayor Steve Adler at City Hall.

The commercial piece was used for local television and web reach to raise awareness for Amplify Austin Day, a 24 hour time period in which Travis County residents donate to non-profits that support causes important to them.

Agency : Giant Noise

Agency Producer : Trey Hicks

Director: Drew DeGennaro

Director of Photography : Andrew Scott Baird, Arthur Garibay

Editors : Side Label Productions

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Austin Texas Video Production Company | Side Label Productions | Film, Event, Design

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Car2Go | Mercedes Campaign


Car2Go | Mercedes Campaign


Car2Go

Side Label Productions worked in Austin, Texas on this production to showcase the new Mercedes GLA + CLA models which will be used by Car2Go as another means of transportation. Now you will have a fantastic option to drive in style around your city!

Both spots were shot on the same day. One is an educational "How To Use" video and the other is a "Product Demonstration" showing how much fun you can have with the new models.

Agency : The Bakery

Agency Producer : Margaret Schrader

Director: Drew DeGennaro

Producers : Drew DeGennaro, + JayTyler Ferretti

Director of Photography : Scott Michael Clark

Editors : Side Label Productions + Hunt, Gather

VFX : Hunt, Gather

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Hausvac | Love Is In The Air


Hausvac | Love Is In The Air


Director & Producer - Drew DeGennaro

Director of Photography - Arthur Garibay

G&E - Magnus Diesel

Hair & Makeup - Zann Parker

Editors - Union Editorial

Side Label worked in conjunction with The Bakery to produce this commercial video spot for Hausvac
The mini-film follows a young boy as he excitedly clean his home with a Hausvac, in preparation for his play-date girlfriend.  She walks to the door and is relieved to find out that she no longer needs her inhaler because of how dust-free the home is, as a result of the vacuum.
Above are some of our favorite storyboards, drawn very well by the Bakery team.  You can see in the video how we brought these sketches to life!

The Video Production crew was made up of locally sourced crew members from Austin, Texas and New York City.  

 

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Austin Video Production | New York Commercial Film | Side Label Productions

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Car2Go | Surge Order


Car2Go | Surge Order


Director & Producer - Drew DeGennaro

Director of Photography - Scott Michael Clark

1st AD - Jaytyler Ferretti

G&E - Derrick Mitchell

Set Decorator - David Bellarosa

Editors - Arthur Garibay & Drew DeGennaro

Side Label worked in conjunction with The Bakery to produce this spot for Car2Go for their participation in Comic Con International in San Diego.  
The spot was an announcement to the people of comic con to beat the drastic surge prices that they would face during the gathering by using the Car2Go app.  The mission proved successful, saving the public over $14k and handing out 3 CGC rated comic books.
The comic books that were given away to the public were valued between 5-15k each. Their titles can be found below:
Amazing Spider-Man #1, Daredevil #1, and Avengers #1 
Notable Shares of the campaign and video include:

The Austin Video Production crew was made up of locally sourced crew members from Austin, Texas.  

 

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Austin Video Production | Commercial Film | Side Label Productions

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Kingdom | UFC


Kingdom | UFC


Director & Producer - Drew DeGennaro

Cinematographer - Arthur Garibay

Editor - Side Label Productions

Side Label worked in conjunction with NCompass International to produce this promotional video for Kingdom.  Kingdom is shown on the Audience Network under Directv. The show follows several fictional UFC fighters and their stories.
The activation captured was on the Spanish Steps of Cesar's Palace in Las Vegas. 
We take pride in being an Austin Video Production company that can capture events locally and nationally across multiple shoot days, but pair into one edit seamlessly.
Notable participants in the video included:  

Austin Video Production | Las Vegas Commercial Film | Side Label Productions

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You Me Her | Directv


You Me Her | Directv


Director & Producer - Drew DeGennaro

Cinematographer - Calvin Millar of Various Characters

Editor - Side Label Productions

Side Label worked in conjunction with NCompass International to produce this promotional video of Directv's new hit show You Me Her.  The activation was held in Austin, TX during SXSW and Times Square in New York City. 
You can find the NCompass Case Study at their website, under the title, "FROM SXSW TO TIME SQUARE: YOU ME HER PROMOTION"
We take pride in being an Austin Video Production company that can capture events locally and nationally across multiple shoot days, but pair into one edit seamlessly.
Notable participants in the video included:  
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Austin Video Production | New York City Commercial Film | Side Label Productions

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HSBC | #ISPOSSIBLE


HSBC | #ISPOSSIBLE


Production Company in Charge - Unit 9 Productions

Director - Cole Paviour

Producer - Harry Starkey Midha

DOP - Tom Elliott

Production Manager - Drew DeGennaro

Sound Engineer - Kyle Graham

DIT - Arthur Garibay

Camera Operator / AC - Andrew Baird

Side Label locally produced, and staffed crew for this spot with HSBC + EA Sports.  Unit 9 Productions was in charge of all creative creation, and hiring of Producer, Director, and Director of Photography.
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Austin Video Production | Texas Commercial Film | Side Label Productions

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Zagat Food Technology


Zagat Food Technology


This video about food technology in San Diego was edited by Side Label for the Zagat Youtube channel.

Shot and directed with graphics and titles by Zagat.

Notable Companies in the video include:

Austin Video Production company, Side Label Productions, is responsible for many of the social videos that Zagat shares to Facebook and Instagram.

Austin Video Production | San Francisco Commercial Film | Side Label Productions

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Peelander Yellow


Peelander Yellow


Director & Producer - Drew DeGennaro

Sound Engineer - Drew Lewis

Camera Operators - Drew Lewis & Alex Bronner

Editor & Graphics - Black Canvas Productions

Side Label worked in conjunction to Black Canvas Productions to produce this piece with graffiti master & musician, Peelander Yellow.
"Peelander-Z is a Japanese punk band based in New York City. They bill themselves as a "Japanese Action Comic Punk band hailing from the Z area of Planet Peelander" - Peelander-Z
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Austin Video Production | Texas Commercial Film | Side Label Productions

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DoStuff Media


DoStuff Media


Director & Producer - Drew DeGennaro

Sound Engineer - Kyle Graham

Director of Photography - Drew Lewis 

Side Label worked in conjunction to Black Canvas Productions to produce DoStuff Media's corporate identity piece.  
"DoStuff is a network of local media properties for people looking to do awesome stuff. We emphasize experience and filter out the noise so that you can enjoy the best music, drinks, and good times your city has to offer. To do this right, we believe in and are committed to doing things locally. We’re natives of every city we’re in - the entrepreneurs, promoters, musicians, and venue owners who live and breathe the scene."  - DoStuff Media
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AUSTIN VIDEO PRODUCTION | TEXAS COMMERCIAL FILM | SIDE LABEL PRODUCTIONS

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Oxblood Music Video


Oxblood Music Video


Produced by Gold River Entertainment
Edited by Arthur Garibay of Side Label
Footage licensed from Matthew Thorne, Director of the original short, Where Do Lilacs Come From

AUSTIN VIDEO PRODUCTION | TEXAS COMMERCIAL FILM | SIDE LABEL PRODUCTIONS

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Capital One | Summer of Savings


Capital One | Summer of Savings


Producer - CJ Vinson

Cinematographer - Arthur Garibay

Editor - Arthur Garibay & Drew Lewis

Side Label worked with Capital One at Boston Calling Music Festival to promote the summer of savings!
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AUSTIN VIDEO PRODUCTION | TEXAS COMMERCIAL FILM | SIDE LABEL PRODUCTIONS

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Monstercat


Monstercat


Director & Producer - Drew DeGennaro

Sound Engineer - Kyle Graham

Director of Photography - Drew Lewis 

Side Label worked in conjunction to Black Canvas Productions to produce Monstercat's first showcase as SXSW.  The showcase featured musical artists Raziel, Au5, Aero Chord and Haywyre.
"Monstercat is a Canadian-based independent electronic dance music record label located in Vancouver, British Columbia. The label was founded in July 2011 by Mike Darlington CEO, Ari Paunonen COO, Jonathan Winter and James Leusink." - Monstercat
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AUSTIN VIDEO PRODUCTION | TEXAS COMMERCIAL FILM | SIDE LABEL PRODUCTIONS

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Dos XX Sky Dive


Dos XX Sky Dive


Director & Producer - Drew DeGennaro

Edit - Black Canvas Productions

Side Label worked in conjunction to Black Canvas Productions to produce this sky dive and pool party.
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AUSTIN VIDEO PRODUCTION | TEXAS COMMERCIAL FILM | SIDE LABEL PRODUCTIONS

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The Contemporary Austin


The Contemporary Austin


Director  - Drew Lewis

Sound Engineer - Kyle Graham

Director of Photography - Drew DeGennaro 

Side Label worked in conjunction to Black Canvas Productions to produce this piece with The Contemporary Austin. 
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Sound Exchange | SXSW


Sound Exchange | SXSW


Producer - Drew DeGennaro

Cinematographer - Ben Bloom 

Editor - Drew DeGennaro

Side Label worked with Sound Exchange at SXSW to create a recap film to cover this massive SXSW event at Stubbs in Austin Texas. The Kooks, Young The Giant, Wild Cub were some of the featured musicians.
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