SXSW 2017 meant the regression of mega-stage performances.
Absolutely wild. Side Label created an after hours, neon filled, mansion party in the heart of central Austin. This invite only party brought together party-goers looking for a different experience than the brand flooded streets of South By Southwest
Maybe people swung from a chandelier worth several tens of thousands of dollars, maybe they didn't.
Agency : Remezcla
Venue : Palazzo Lavaca
Photography by : The Bar Bat