Side Label worked with Preacher to produce this surprise winter wonderland SNOWBALL FIGHT proposal for the amazing couple!
Agency - Preacher
Agency Producer - Stacey Higgins
Director - D.A. Yirgou
Producer - Drew DeGennaro
DP - Peter Steusloff
Production Designer - Kristina Porter
BTS Stills - Isaac Solomon
Tasked to build a snowball fight within a blank canvas sound stage, we knew pre-production would be heavy to say the least! With only 18 hours to turn the cyc wall room into a winter wonderland, emphasis was on how to make best use of materials that would transport in quickly and easily for setup. We used wood pieces, painted blue to create a mountain-scape where friends and family could hide with snowball buckets. We created a half circle of snow sprayed trees lit with small lights and china bulbs, and set the scene for a wild snowball fight between the couple and their friends and family. A quick lighting change shifted the mood into a romantic one, where our groom could propose to his bride to be!
It took top concentration and focus for all of our crew, from camera team to sound! We couldn't mic up the fiance so we needed to use several plant mics hanging from the ceiling and within select trees.